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Alex Friedman's Playbook To 50k Followers On TikTok In 3 Months

Alex Friedman exploded on TikTok in a niche that’s still fairly small — startups.

She gained 10,000 followers in 34 days.

And 50,000 in 3 months.

There are 7 steps to Alex’s playbook that you can replicate.

1. Create For One

Alex created her ideal follower and what they’d consume:

This framework helps you reverse engineer what they need.

And convert it into bite-sized pieces of content.

2. How To Optimize For A Search Engine

TikTok is a story-driven search engine.

So, optimize for search-ability and create for shareability.

Because here’s how it works:

  • An individual searches
  • You create content for that search
  • Your content is then categorized
  • When that individual searches - your content appears

Make it searchable so they find it.

Make it great so they share it.

3. How To Create Content For A Search Engine

To create content for a search engine, you need to know what people search specific to a topic.

Cough - www.answerthepublic.com

Use this as the base of your content.

Here’s how to use it:

  1. Add one or two keywords specific to your niche
  2. Select 5-10 questions people search
  3. Use this to inspire your content

4. Creating Your Content Flywheel

Your audience will build your content flywheel.

Here’s how:

  1. Create your content
  2. Encourage questions
  3. Audience asks questions
  4. You create content based on questions


5. Scaling Your Content

On TikTok, the majority of your content is reaching new audiences.

So, two notes from Alex:

  1. You do trends to reach outside of your audience.
  2. You create consistent content to keep your existing audience warm.

Here’s how Alex approaches her content:

Here are the steps:

1. Pick your niche

2. Determine your pillars

3. Create content types around your content pillars

Because the best creators can say the same thing in a variety of ways.

6. Manufacture Easter Eggs To Manufacture Engagement

Manufacturing easter eggs means adding something to your content that’s worth commenting about.

And it doesn’t necessarily need to be about the content.

Here’s how Alex does it:

7. 30 Days Of TikTok

Alex created a community of 100+ founders who all shared a common goal - growing on TikTok.

And created a challenge to repeat steps 1-6 for 30 days.

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These Directly To You?

Hey! I’m Alex, the Founder of Marketing Examined. I send these case studies to over 200k founders, marketers, and creators every week, straight to their inboxes. And if you want, I’ll send it your way too :)

But, I want to let you in on what I’m building here:

Vision: To create a world where the best growth marketing content is at your fingertips.

Mission: To help 5M people build successful businesses or elevate their careers through marketing.

My Promise: To send you case studies full of all-action playbooks to build your business or elevate your career.

Alex Garcia
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