Join our community for all of our content and access.

Join Now
Header image for this blog post

The Grid Test

Want to understand a brand’s organic content strategy?

Run a Grid Test.

Look at the last 15 social posts and dissect them with an eye to:

  • Content Types
  • Content Formats
  • Content Purpose
  • Content Story

Example: On Running

I made a video talking about how I thought their content was ehhh.

But they’ve made a switch. And their grid proves it.

Here are their last 15 posts:

So, now I plug it into this Google Sheet or Notion Template and dissect it.

By looking at this I can put together ON’s content strategy.

The purpose of their content falls primarily into these two buckets:

  • Drive hype and awareness for a new product line.
  • Bringing followers behind the scenes with their brand and athletes to increase affinity.

90% of the content is created for IG Reels.

The other 10% of the content is carousels, focusing on different product lines.

Look at your social grid.

  • What are your content pillars?
  • What’s the purpose of each pillar?
  • What’s your ratio of content types?

Putting your ideas through a process is the first step to 10x’ing your content results.

You Can Share With Friends

Want Me To Send
These Directly To You?

Hey! I’m Alex, the Founder of Marketing Examined. I send these case studies to over 200k founders, marketers, and creators every week, straight to their inboxes. And if you want, I’ll send it your way too :)

But, I want to let you in on what I’m building here:

Vision: To create a world where the best growth marketing content is at your fingertips.

Mission: To help 5M people build successful businesses or elevate their careers through marketing.

My Promise: To send you case studies full of all-action playbooks to build your business or elevate your career.

Alex Garcia
Alex Garcia Signature