The Grid Test
Want to understand a brand’s organic content strategy?
Run a Grid Test.
Look at the last 15 social posts and dissect them with an eye to:
- Content Types
- Content Formats
- Content Purpose
- Content Story
Example: On Running
I made a video talking about how I thought their content was ehhh.
But they’ve made a switch. And their grid proves it.
Here are their last 15 posts:
So, now I plug it into this Google Sheet or Notion Template and dissect it.
By looking at this I can put together ON’s content strategy.
The purpose of their content falls primarily into these two buckets:
- Drive hype and awareness for a new product line.
- Bringing followers behind the scenes with their brand and athletes to increase affinity.
90% of the content is created for IG Reels.
The other 10% of the content is carousels, focusing on different product lines.
Look at your social grid.
- What are your content pillars?
- What’s the purpose of each pillar?
- What’s your ratio of content types?
Putting your ideas through a process is the first step to 10x’ing your content results.
