Three Quick Tips To Improve Your Conversion Rate
1. Keep The Scent Trail The Same
When a dog follows a scent trail, the stronger the scent, the more you set up your dog for success.
The same applies to customers.
The more you introduce different scents, the more you distract potential customers from taking action.
Here’s how to strengthen your scent trail:
1. Your ad communicates an idea/ or value proposition.
2. Your landing page scale that same value idea/ or value proposition.
2. Founder & Employees
The best landing pages are the best at communicating one idea.
This one idea is your Founder, aka your H1.
Every other headline is an employee supporting the founder.
3. Create An Enemy
You can’t build an army without an enemy.
Find the enemy
Position your “branch aka brand/product” as the best option
Proper positioning creates advocates.