How Wimbledon Gained 1M New Followers in 14 Days

Chances are, you saw Wimbledon dominate social media in early July.

In 14 days, they posted 1,043 pieces of content, with 376 videos on TikTok and 667 posts on Instagram.

That's the equivalent of two years' worth of content for most brands, all posted in a mere two weeks.

The result? Nearly 1 million new followers gained across platforms.

Even if you don't have 150 individual matches to pull clips from, you can still learn from Wimbledon's success.

Let’s break down how to:

• Approach content planning
• Where to find ideas
• How to ship fast

Create Different Segments and Pillars

Wimbledon didn't limit their content to just the matches.

Instead, they looked at the entire day and broke down the event into various segments, from fans queuing outside the arena to post-match reactions and produced a range of content through each pillar.

Before the Match

• Athletes' behind-the-scenes moments
• Warming up and Preparing to walk out
• Walking out to the court
• Press conferences and interviews

During the Match

• Audience reactions
• "Overheard at Wimbledon" segments
• Match highlights
• Fails and funny moments

After the Match

• Reactions from players and fans
• Fans greeting the athletes
• Post-match interviews

Fans’ Experience

• Fan interviews
• Quizzes

How to Execute for Yourself

To create a vast amount of content, you need a well-oiled machine.

Wimbledon integrated photographers, videographers, and interviewers into their content team, but that's just the start.

For a live event, you need a live social team and a digital assembly line.

Your creators need to focus on capturing content, not editing and publishing.

Have multiple content creators focusing on the strategy for each day, with separate teams for editing and publishing to ensure a smooth workflow.

Here's how to replicate this strategy:

• Define marketing and content pillars
• Assign live social teams to different pillars
• Assign dedicated editors to different pillars to process footage quickly
• Social media managers then publish the polished content
• Maybe you don’t have 100 people on your content team.

But if there are a few nuggets to pull from Wimbledon, it’s the power of going into situations with a concrete plan.

And no matter what your size, your goal as a brand posting on social is to find your content segments and pillars asap.