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How to repurpose content for Linkedin (with examples)

As any business person with an online presence, you have found yourself struggling with consistency. It’s a difficult task to constantly pump out relevant and valuable content.

Similar to the process of regifting, there is such a thing as repurposing content. You can take what you already have, repackage it, and present it as new.

You shouldn’t concern yourself with whether your most active audience has seen your past posts and will now judge you. Even the most active of people tend to miss something.

However, you don’t just copy and paste your current material. As mentioned, you need to repackage it. There are many unique approaches to repurposing content for LinkedIn.

How to Repurpose Content for LinkedIn


It is difficult to stay consistent with posting valuable content all the time. The best solution to this is to repurpose content. Repurposing content saves you time by putting less effort into a post than starting from scratch. Additionally, repurposing increases SEO scores and brings traffic to your profile.

Having said that, here are 29 unique tips you can implement that surely work to repurpose content for LinkedIn:

  1. Make short video tutorials
  2. Make a live video out of a blog post
  3. Reviews from other social media platforms as social media posts
  4. Reshare
  5. Publish a post from other social media profiles onto your LinkedIn profile
  6. Turning content into SlideShare content
  7. Webinars
  8. Create an interactive survey or quiz
  9. Create graphics from statistics
  10. Use quotes in social media images
  11. Content snippets
  12. Make a post collecting your best blog entries
  13. Create a podcast from an article and vice versa
  14. Assemble the best newsletter advice
  15. Create an infographic
  16. Throwback Thursday (TBT)
  17. Create an online course
  18. Convert client inquiries into a FAQ
  19. Take advantage of user-generated content
  20. Adapt a blog post to serve as a lead magnet
  21. Turn an eBook into an Audiobook
  22. Assemble a roundup of experts
  23. Establish a tips post
  24. Convert a video to a blog post or email message
  25. Create case studies from internal data and testimonials
  26. Employ outdated images as backgrounds
  27. Use past blog posts to be turned into an email series
  28. Make a manual or eBook using previous blog entries
  29. Break down ‘Big Rock’ content to be turned into a series

Moreover, if you find any of these time-consuming, you can try out simpler ways. Such ways are waiting a few weeks to go by to publish the same content again or change headings, titles, and images in the content you want to repurpose. Furthermore, you can post the same content but tag it under different relevant hashtags. You are sure to gather an audience towards your profile this way.

Reasons to Repurpose Content for LinkedIn


LinkedIn as a platform is used for many reasons. Such reasons include networking, building skills, and finding a job. Having said this, you must be a busy person, grinding to get that cash.

Since this is the case, you need to reach a wider audience to expand your business and be as effective and efficient as possible. Implementing repurposing content techniques will help you achieve it all.


More content, less effort

As you aren’t making content from square one, you’re saving plenty of time. The process itself mostly requires creativity and outside-the-box thinking.


Reaching a wider audience

Consider that your audience doesn’t share the same preferences. Some like short videos, and some like detailed texts. Others just like looking at pictures. Having the same topic presented through different mediums will catch up traffic to your profile.

Moreover, content posted on other social media platforms can be also repurposed for your LinkedIn profile and vice versa. This increases your search engine rankings. Learning to repurpose content for any social media platform will be easier by using this ultimate guide article.

29 Proven Ways to Repurpose Content for LinkedIn


The following list is composed of creative ways to repurpose your old content. Each way has been recommended by either a LinkedIn specialist or LinkedIn users talking from personal experience.


1. Make short video tutorials

You can take the main points out of your articles or eBooks and turn them into short videos. Instagram reels and TikTok videos are popular for a reason. By being quick and direct, they keep the viewer interested till the end.

Example: A roundabout of posts of the week


2. Make a live video out of a blog post

Take the main points out of a valuable article and use those in a live video. By interacting with the audience, you may pique their interest to check out similar content.

Example: If you have written a post about some journey (health, writing, etc.), turn the central thought into storytelling.


3. Reviews from other social media platforms as social media posts

Use comments and feedback from others on your Yelp, Google, Facebook, and other platforms as a post. This helps recruiters and other business people see what others say about you.

Example:


4. Reshare

One of the easiest ways to repurpose content for LinkedIn is to repost your evergreen content.

Example: Take a relevant and valuable old post and repackage it. Paraphrase a few sentences, list more bullet points, add a new heading, and update the images and videos.


5. Publish a post from other social media profiles onto your LinkedIn profile

LinkedIn has a feature to repost any article, video, or picture from any other website or social media platform that you may own. See which posts have encouraged the most traffic, and just repost them onto LinkedIn.


6. Turning content into SlideShare content

You can turn each post into a slideshow. Presentations serve as a visual aid and feel interactive considering all the possible animations. Take all center ideas from your most popular posts and turn them into a PowerPoint presentation using fun templates.

Example: LinkedIn presentation on 'Big Rock Content'


7. Webinars

As you can do simple live videos, you can also create webinars on LinkedIn. The feature of LinkedIn Live allows you to stream with a third-party broadcasting tool. Get in touch with an expert on some of your older content and let the streaming begin.


8. Create an interactive survey or quiz

Repurpose old content by taking its main points and creating a quiz or survey according to them.

Example:


9. Create graphics from statistics

You can take relevant statistics from your old content and turn them into infographics. Pictures are easier to consume than tables and long texts. Tools such as Canva are great for this activity.

Example:


10. Use quotes on social media images

One creative and easy way to repackage old content is by extracting quotes. Take a sentence that sounds nice and inspirational and put it on an image of the same caliber.

Example:


11. Content snippets

Before you post, you can tease your audience by taking snippets and posting them. You can reuse content snippets after you have posted your content. Use the snippets for further promotion.

Example: Create short videos like a “movie trailer’’, or take excerpts which you will post as text or as an image.


12. Make a post collecting your best content

If you are looking to repurpose content for better SEO results to bring traffic to your profile, consider doing a post compilation. Aim to collect all your related content, or most popular content into one and post it as an online compendium.


13. Create a podcast from an article and vice versa

You can take any posted article and use the information in it as topics of discussion for a podcast. Of course, you can also turn a podcast into an article. People nowadays find it practical to have the option of a podcast as they like to multitask; listening to the podcast while doing other work.

Example: Happier at Work Podcast by Aoife O'Brien


14. Assemble the best newsletter advice

Features on LinkedIn allow you to create and send out newsletters; don’t let this go to waste. Gather all of your already-posted content, and make them into easy-to-read content. Now you have material for your newsletter.

Find more information on LinkedIn newsletters here.


15. Create an infographic

Any informational text you have at your disposal can be turned into a compelling visual. You can use tools such as Canva to create infographics.

Example: LinkedIn infographics - Pinterest board compilation


16. Throwback Thursday (TBT)

The acronym TBT has been used for decades on social media. So why not use it on LinkedIn as well? Find valuable content you have posted on any past Thursday and repost it with the hashtag #TBT.


17. Create an online course

Gather your most popular and valuable information from your previously posted content, and turn it into a course on LinkedIn Learning. To take it a step further, add quizzes and downloadable PDFs for those taking the course. You can reuse both of them too.

Example: Course on LinkedIn Live


18. Convert client inquiries into a FAQ

Consider using the questions you get recently asked, and reuse the answers you have already given. You can make a FAQs page after every post you make.

Example: LinkedIn FAQs


19. Take advantage of user-generated content

Consider making your content more engaging to draw the audience in. This is done in several ways but the most popular is using hashtags. Ask your audience to share experiences using a set hashtag.


20. Adapt a blog post to serve as a lead magnet

You can turn your most engaging and informational content into downloadable PDF files. The catch here is that for someone to download a document, they should give you their email address. This way you can build your newsletter and network.


21. Turn an eBook into an Audiobook

If you have published an eBook, the best way to repurpose this content is to make it into an Audiobook. You don’t need any fancy equipment. A mic and a computer are all you need. After you’re done with it, you can connect through profiles like Audible or Audiobooks to release it.

Moreover, the promotion community on LinkedIn is very supportive and will help you out.

Example:


22. Assemble a roundup of experts

If your work includes interviews with professionals, do a roundup of their comments on a certain topic and present it as experts' advice. This will be much easier if you ask a similar set of questions to each interviewee.

Example: These Are the Top 3 Tactical Priorities for B2B Marketers Right Now


23. Establish a tips post

A tips post can be made even from already repurposed content. Repackage the same content into bullet points and add a simple, short, and direct description to each tip.

Example: This article you are currently reading!


24. Convert a video to a blog post or email message

If you are keeping up with the trends, it is most likely you have filmed a vast amount of videos by now as content. You can repurpose those videos by turning them into a written post.


25. Create case studies from internal data and testimonials

Every customer experience you’ve had has useful information that your audience might find interesting. You can create a case study out of the information given to you by your clients or from complimentary comments.

Example: Customer success stories on LinkedIn


26. Employ outdated images as backgrounds

When making text-based images, use one of your old images that has brought traffic as a background. Set yourself apart from others by using images as much as possible.

Example:


27. Use past blog posts to be turned into an email series

Take an old post and break it down into a series of emails. An email series helps with expanding your newsletter as well. If the information in the old post is valuable, don’t let it go to waste.


28. Make a manual or eBook using previous blog entries

If you haven’t yet compiled an eBook or guide, this is your sign. Take all that you have and more, and turn it into an eBook or guide.

Example: Free guide on LinkedIn


29. Break down ‘Big Rock’ content to be turned into a series

Creating Big Rock content from the start is the best choice since the content is made to be repurposed. You can take the same content and create the same series in different formats.

Example: Take a Big Rock topic you have written about and repurpose it as multiple videos, newsletters, pictures, infographics, and more. The list goes on and on.

Additional Tips


Have a look at several tips to keep in mind when repurposing content that are even simpler than the ones above:

  • A minimum of two weeks should pass before republishing your content on LinkedIn;
  • Give your article a fresh heading;
  • Include important images in the text as well as featured images that serve as thumbnails;
  • Try to include in each post as many links to previous content, as well as hashtags;
  • Make new, relevant content that points to older articles;
  • To encourage others to tweet about your content, use Click to Tweet;
  • Make a list article for LinkedIn that summarizes the main points from a collection of your most relevant posts;

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