We're launching a community for content marketing.

Apply now
Header image for this blog post

How to Create Content That Gets Clicks

Thousands of articles are getting published every day. But what makes your content different for someone to click on it?

The truth is, you can have the best-written post containing valuable data, and the targeted audience won’t see it.

Even worse, it won't be noticed at all. However, articles with lower quality or less informative content receive higher traffic and perform better.

How can that be?

If you struggle to create content that gets clicks, this article might help you. You will discover the secrets authors use worldwide that increase their reach and traffic.

So, keep reading if you want your content to blow up from clicks!

Creating Content That Gets Clicks


Engagement is important. It can show you how to improve your work and what works well. However, if your content lucks traffic, we know how you can reach more people.

In order to create content that gets clicks, you must have a catchy headline that will sparkle interest in your reader. Also, writing short, simple, and powerful introductions is very important.

Studies indicate that if your content doesn’t have a good introduction, the audience won’t be interested in the rest of the text.

When it comes to keywords, they are your best friend when you are creating content. You need to learn how to use them properly and correctly. Research shows that SEO-optimized articles perform better, and more people click on them.

Other actions that can help you reach more people are:

Your article cannot reach many people or receive many clicks if the reader doesn’t understand it. This mostly refers to the writing style and the words used. Your audience might feel stupid or less qualified for your content if it's written with complicated terms. Therefore, don’t show yourself off and use words known to the general public.

Lastly, don’t be afraid to use your platforms and networks to share your work. You need to validate what you are doing! Press the share button of your article, and let the world see what you’ve been working on.

What Is Content Engagement?


Content engagement is a metric tool that measures the success of content in digital marketing.

It tracks the actions made on the content, such as likes, comments, shares, and subscriptions. The aim behind this statistic is to help marketers get a better understanding of their targeted group. Furthermore, knowing the engagement data helps them improve the content and generate more post traffic.

Digital marketers aim to generate content that engages the audience, resulting in higher sales, revenue, and business growth. For that reason, marketing specialists collaborate with people that can create content that gets clicks, such as influencers or celebrities.

The Role of Engagement


Depending on your brand’s strategy or the overall goal of your content, not all engagement statistics are relevant for you.

For example, likes, comments, and subscriptions are relevant data for influencers. Higher numbers of followers, in their case, result in better brand deals and higher selling power. On the other hand, those statistics are irrelevant to the business owner. Why?

Businesses depend on sales, profits, and market position. So, a company's CEO targets increased demand for the product and sells it to more people. Because of that, link clicks on the product are more applicable in this case.

The main role of content engagement is to help businesses connect with their customers. Therefore, producing content of high quality is essential since the audience associates the brand with the published posts.

Additionally, your content can improve the trust and loyalty of your customers toward your business.

Why Are Clicks Important?


It may seem inconvenient that the quality of content is measured with clicks. However, what is the worth of a post if no one can see it?

In digital marketing, clicks are readers, and readers are buyers. So, clicks have a key role in selling a product or service.

But how can you attract clicks to your posts?

Despite the perfectly designed and written article, you must follow the search engine guidelines. You can optimize your work and create content that gets clicks only by understanding the algorithms.

Finally, you can see that you have succeeded or learned how to improve your work by having active content that receives engagement.

How to Create Content That Gets Clicks



Your headline needs to be good!

The headline is the first thing your audience notices. So, you must make a good first impression.

For instance, you can make your title a question. Such articles immediately shake curiosity in the reader, making them want to know more and click on your article.

You can also put a number in your title. That way, your content will differ from all the other links on Google, forcing the reader to click on it. Numbers also give the impression of something serious and well-researched. So, people that like quality articles can easily find your thanks to the title.

Another trick is to use your target audience's emotions in the title. Many studies show that cute pictures of animals or simple sentimental sentences attract people to click on the link. Because this tactic works well, The Advanced Marketing Institute has a website that analyzes how emotionally strong your headline is.

However, all you have to do is be creative. Think outside the box and put yourself in the shoes of your readers. What will make you click on your content?

Lastly, never-ever write long and complicated titles. They are confusing and distracting; such headlines will only discourage your reader from clicking on your content.

Keep it simple, and be creative!


Use keywords

Do you think the articles shown first on Google are for no reason there? No!

Keywords are phrases, words, and sentences people type to find helpful and informative content. In simple terms, keywords represent your Google searches or queries.

So, if your content doesn’t contain the main keyword, it can’t be search engine optimized, meaning people cannot find it.

Using the targeted keywords will improve the performance of your content and increase engagement. Furthermore, if Google recognizes your organic content as most relevant, it will appear on the first page when the keyword is typed. This means that you will receive consistent streams or clicks on your content.

How to use keywords

If you like to create content that gets clicks, you must use the keyword smoothly. If your keyword is not well blended in the text, your article will become low-quality. Due to the ‘wrong’ use of the query, your sentences will be grammatically and systematically incorrect. Additionally, the text will become confusing and difficult to read.

Therefore, your goal is to use the keyword in the sentences of your text, like you’re using nouns, verbs, and adjectives. The sentence must be well-formulated and readable.

However, it's not only important to use the keyword. As a content creator / content marketing manager, your job will be to optimize keyword performance. But how can that be done?

  • Use the keyword in your title.
  • Include the keyword in your URL link.
  • Have the keyword in your text! Include it in your intro, conclusion, and everywhere where you can.

Use visuals

There is a saying, “One picture is worth a thousand words”, and you don’t have to be an expert to know this.

Statistics have shown that a person's average attention span is only eight seconds. So, imagine your readers looking at your article that is just text and no images in between. Do you think that they will read it? No!

Using visuals in your content can bounce your rate and increase the session time per user. Additionally, images help you increase the scroll depth of your audience. However, despite all of this, visuals tend to increase the number of returning visitors to your content.

On a more important note, visuals help you achieve a better score on the SEO calculators. This further optimizes your article so more people can see it.

So, to create content that gets clicks, you must use images, infographics, screenshots, and other visuals.

Lastly, using images in your content prevents boredom and lack of concentration. Your reader's eye can catch different colors and moments in the article, motivating the person to continue reading.


Write dynamic and powerful intros

Your reader will never click on your content without a great title. However, without a powerful intro, your article will never be read.

Once you have the attention of your targeted audience thanks to the headline, you must keep them on your page. That's the job of your introduction. It should show your readers that your content is worth their time.

An average person spends 10 to 20 seconds on a page and decides if they want to read the content.

Your intro is the most important part of your article. It has to be dynamic, simple, and powerful. Your job with the intro is to awaken curiosity in your reader and motivate them to continue reading.

The introductions need to be short and catchy. You can start with a question, fun fact, or humor. Bear in mind that you must use the keyword in the introduction. That will show your reader that your article truly is what they seek.

Overall, a good introduction can increase the time spent on your page per user and increase the scrolling depth of the reader.


Improve the tone and readability

The readability of your content won’t be improved if you change the font size.

If you like your content to be read and with high engagement, you must improve your tone. For example, if your article has a more formal tone of voice, it may appear too serious to the readers.

Therefore, before you start writing, understand your target group and their thoughts. That will help you balance the tone of your article and create an interest in reading it.

Another tip is to avoid using long and complicated words. Instead, use short, clear, and simple sentences that are well formulated. Some studies point out that your sentence shouldn’t exceed 20 words. Readers find discomfort in reading sentences that are longer than 25 words and find them confusing.

If you like your article to be fully read, you should also work on the structure of your content. Use as many headings and subheadings as possible. Well-developed structure helps the reader find the information faster and better understand what they are reading.

You can also improve the readability of your text by using paragraphs. Combining two to three sentences in one paragraph creates better visualization of the text and makes it easier to read.


Add sharing buttons

Your goal is to create content that gets clicks. For that reason, you must have a sharing button that is noticeable to the audience.

When your readers like your content or find it helpful, they will like to share it. However, no one likes to spend time finding the share option on your page.

A noticeable share button cuts the time your reader needs to send it to other people and increases the clicks on your content.


Be transparent and honest

Cut down the fluff!

If you want your readers to come and check your content again, you must be honest with them. Your job is to share valuable information that will help your audience in certain areas.

Being transparent will motivate your readers to share the content and return for other advice.

Unconsciously, your content defines the reader's opinion about the business, product, or service. If you provide quality content that is honest and informative, people will trust your recommendation.

An audience that believes in your content and opinions increases your selling power. This further can help you get higher-paying clients and better content deals.

So, be transparent!


Post your content on multiple platforms

The easiest way of reaching more people and obtaining more clicks is by sharing your content on multiple platforms.

The majority of content creators practice this method. For instance, short video creators publish their videos on TikTok, Instagram Reels, and YouTube Shorts.

Note that your content doesn’t have to be on all networks, just those relevant to you. Additionally, don’t forget to adapt your post based on the platform guidelines you are using.

You Can Share With Friends

Want Me To Send
These Directly To You?

Hey! I’m Alex, the Founder of Marketing Examined. I send these case studies to over 200k founders, marketers, and creators every week, straight to their inboxes. And if you want, I’ll send it your way too :)

But, I want to let you in on what I’m building here:

Vision: To create a world where the best growth marketing content is at your fingertips.

Mission: To help 5M people build successful businesses or elevate their careers through marketing.

My Promise: To send you case studies full of all-action playbooks to build your business or elevate your career.

Alex Garcia
Alex Garcia Signature