We're launching a community for content marketing.

Apply now
Header image for this blog post

How to Come Up With Amazing Headlines

Imagine a situation where you have two seconds to make the reader interested enough to read your article.

What do you do?

You come up with an interesting and catchy headline.

Headlines are a two-edged sword; to master the skill of creating interesting headlines, you'll need more than just a creative mind.

For this reason, in our comprehensive guide, we are revealing the trendiest tips and tricks on how to come up with amazing headlines.

You'll learn how a good action verb makes all the difference and that numbers in headlines do matter.

Let's discover the secrets behind all those interesting headlines!

How to Come up With Amazing Headlines


A great headline captures readers' attention and entices them to read your content. Whether you're writing a blog post, news article, or social media post, a compelling headline can make all the difference in attracting an audience.

You can use several techniques to come up with amazing headlines. First, start by brainstorming a list of potential headlines related to your content. Use keywords and phrases relevant to your topic, and consider using numbers or questions to make your headline more engaging.

Another approach is to study successful headlines in your niche or industry. Analyze what makes them effective and consider using similar tactics in your writing. Look for language, structure, and tone patterns related to your audience.

Additionally, ensure your headline is specific and relevant to your target audience. Consider who you're trying to reach with your content and tailor your headline accordingly. Use language that speaks directly to their needs and interests, and clarify what they'll gain from reading your content.

To make your headlines stand out, try using sensory language, descriptive adjectives, or emotional triggers that promise interesting text beneath the headline. Also, you can use "power words" that evoke strong emotions, such as "unleash," "discover," or "transform."

Finally, the most important thing is to keep the headline clear and concise. We understand that you are trying to add more fluff to the headline, but try not to confuse the reader by adding irrelevant and false information.

Therefore, to come up with amazing headlines, you should:

  • Brainstorm a list of potential headlines that relate to your content.
  • Study successful headlines in your niche or industry.
  • Tailor your headline to your target audience.
  • Use sensory language or emotional triggers.
  • Deliver on the promise of your headline with valuable content.

It takes skills and practice to come up with amazing headlines effortlessly. However, you'll be surprised with the final result once you get the hang of it.

Remember, a great headline is just the beginning of a successful story, so make sure to back it up with high-quality writing that delivers on your promises.

11 Ways to Create Killer Headlines


Here are some of the most notable ways to create amazing headlines.


Make it clear and concise

Headlines are the first thing people see when browsing a website or scrolling through their social media feeds. If your headline is unclear or confusing, readers are less likely to click and read the article.

Through the heading, you need to tell the reader what they can expect to learn or gain from reading the article. Also, don't put false information in the heading because that's how you'll lose the trust of your audience.

For example, your article is about face serums. In that case, you cannot come up with a headline like "Best Skincare Products On the Market" because your article is specifically about face serums, not a wide palette of skincare products.


Be specific by using numbers

Headlines that include numbers can be more precise than those that don't. For example, "10 Tips for Better Sleep" is more specific than "Tips for Better Sleep."

Numbers are one of the easiest ways to break up a wall of text and make it more visually appealing. Plus, headlines that include numbers can create a sense of urgency, particularly if the number implies a limited time or opportunity.

For example, "5 Days Left to Save 50% on Your Purchase" creates a sense of urgency that "Sale Going on Now" does not.

Numbers can give that neat and organized look to the article. People would rather click" 5 Easy Steps for a Flawless Skin" than "Steps for a Flawless Skin." You can see the difference, right?

Check out some other examples of amazing headlines with numbers in them.

  1. “20 Things You Can Do to Improve Your Photography."
  2. “15 Bankruptcy Statistics and the Things We Can Learn From Them."
  3. “The Ultimate eCommerce Optimization Guide: 12 Steps to Instantly Boost Revenue."
  4. “Link Building Case Study: How I Increased My Search Traffic by 100% in 14 Days."
  5. “7 Steps to Improve Your Night-Time Routine."

Simple, straightforward & relatable tone

When writing headlines, it's important to follow the tone of voice used in the article because it helps to convey the overall message accurately.

If the headline doesn't match the article's tone, readers may be misled or confused and lose interest in your article.

For example, suppose an article is written in a serious and informative tone, but the headline is written in a playful or sarcastic tone. In that case, it may give readers the wrong impression of the article's content.

Similarly, if an article is written in a lighthearted tone, but the headline is written in a serious or somber tone, it may not accurately represent the article's message.

Take a look at this bad headline about CNC softwares, "The Best CNC Plasma Design Software You'll Adore."

The tone in this article is technical and more serious than, let's say, in an article about poodle puppies, and a heading like this will not present your article in the best light.


Superlatives

Superlatives are words that convey the highest degree of a quality or characteristic, such as "best," "most," "amazing," or "ultimate."

They are used to emphasize something in our article and tell the reader that they'll find the best solution to their problem in your article. For example:

  • "The Best Video Games of All the Time."
  • "The Greatest Lie About Acne: What's The Best Solution?"
  • "The Most Amazing Dog Cake Recipe Ever."

Call-to-Action

Using call-to-action verbs in headlines is essential because it encourages readers to take action, which is the ultimate goal of any marketing or promotional material.

Additionally, call-to-action verbs help to make headlines more persuasive and impactful. They create a sense of urgency and make the article more memorable, which can drive traffic and boost engagement.

Here is a list of good action-oriented verbs you can use in your next headline:

  • Discover
  • Check
  • Learn
  • Find out
  • Understand
  • Uncover
  • Catch on.

Don't underestimate the power of modifiers

Using modifiers in headlines can help to convey more information and provide context to the reader. Also, a well-crafted modifier can make a headline more specific, compelling, and informative.

For example, consider the following two headlines:

  1. "New product released by company X."
  2. "Innovative and eco-friendly new product released by company X."

The second headline is more effective because it uses the modifiers "innovative" and "eco-friendly" to give the reader a better idea of the product.

In addition to making headlines more informative and engaging, modifiers can also help to improve search engine optimization (SEO) and make your article accessible for people searching for those keywords or phrases.

If you run out of ideas, feel free to use some of our examples.

  • Guide
  • The complete list
  • Step-by-step
  • Fast
  • Free
  • Quick
  • Best
  • Easy
  • Checklist
  • Definitive
  • Free & Paid
  • Simple
  • Alternatives
  • For (something specific)

Use brackets

Brackets can be used to clarify or provide additional information about a topic or subject in a headline.

For example, if the headline reads "New Product Launches Today," adding brackets to specify the industry or type of product can make it clearer, like "New Tech Product Launches Today [Smartphone]" or "The Best New Tech Products [2023 Edition]."

Another useful feature of the brackets is that they emphasize a specific headline aspect. For example, "Breaking News: (Exclusive) Interview with CEO" makes it clear that the interview is exclusive and adds an element of importance to the headline.

Also, if you want to inform the reader that in the article, they'll find other things besides information about the main topic, you put that information in a square bracket. For example, ‘’Border Collie Characteristics & Breed (+ Fun Facts About the Breed)’’.


Headline capitalization

Using title capitalization in your headline is important for several reasons:

  • It helps your headline stand out and look more professional.
  • Capitalization signals the reader that the headline is a title or important phrase rather than just another sentence.
  • It helps with search engine optimization (SEO)
  • Using title capitalization is a widely accepted standard in publishing and journalism, so following this convention is important if you want your work to be taken seriously.

Using title capitalization in your headline can help your writing look more professional, grab the reader's attention, and improve your chances of ranking higher in search results. You can use special tools like Capitalize My Title to ensure the capitalization is on point.


Emotional triggers

Emotional triggers are common marketing tricks that influence people's perception of the article. Also, it can help you create bomb headlines that will be clicked with the speed of light.

Using emotional triggers in your headlines can build a strong relationship with your readers because many can relate to the title and their feelings about it.

Here are some examples of emotional triggers that can be used in headlines:

  1. Shock: "Shocking discovery reveals the truth about..."
  2. Curiosity: "Are you making these common mistakes that could sabotage your success?"
  3. Fear: "The terrifying truth about the dangers of..."
  4. Anger: "Outrageous injustice sparks protests across the nation."
  5. Urgency: "Don't miss out on this limited-time offer!"
  6. Hope: "How to find the inspiration you need to achieve your dreams."
  7. Surprise: "You won't believe what happened when..."
  8. FOMO (fear of missing out): "Join the thousands who have already taken advantage of this opportunity."
  9. Trust: "The experts agree: this is the best way to..."
  10. Nostalgia: "Relive your childhood memories with this classic recipe."

Question headlines

Headlines in the form of questions are an excellent way to make the article more appealing to the reader's eye and to capture the point of the text. Every time you decide on question headings, try to aim for one or two responses from the reader:

To grasp the amazingness of the question headlines, check out some other examples:

  • How can you improve your productivity while working remotely?
  • What are the benefits of practicing meditation regularly?
  • What happened to your paycheck? 20 Personal Finance Statistics
  • What are the best strategies for reducing stress and anxiety?
  • How to maintain a healthy work-life balance?

Power words

Powerful words in headlines will grasp the reader's attention like nothing else. People like to read something that is" best of the best," or you can tickle their imagination with something "Confidential" in the title.

Also, try to use these words moderately. Otherwise, your headline can look spammy or exaggerated.

These are some of the best examples of powerful words that you can use in headlines:

  • Special
  • Tested
  • Improved
  • Odd
  • Rare
  • Proven
  • Naked
  • Complete
  • Powerful
  • Last-minute
  • Surging
  • Unsurpassed
  • Hack
  • Limited
  • Promising
  • Formula
  • Approved
  • Weird
  • Useful
  • Easy
  • Simplified
  • Essential
  • Revealing
  • Odd
  • Latest
  • Superior
  • Outstanding

Best Tools for Creating Amazing Headlines


We understand that nothing compares to pure human creativity, but a little help around your headings won't hurt anybody, especially in the era of AI tools.

  1. CoSchedule Headline Analyzer: This tool analyzes your headline and provides a score based on its effectiveness, considering factors like length, word choice, and emotional impact.
  2. TitleCap: This free online tool helps you capitalize headlines according to the correct title case rules.
  3. Sharethrough Headline Analyzer: This tool helps you optimize your headlines for engagement by providing feedback on factors like length, grammar, and tone.
  4. Hubspot Blog Topic Generator: This tool provides you with topic ideas and suggestions for headlines based on keywords related to your content.
  5. Portent's Content Idea Generator: This tool generates headline ideas based on your keywords and provides suggestions for improving them.

Remember that the best headlines are concise, attention-grabbing, and accurately reflect the content of the article or blog post.

Conclusion


Crafting amazing headlines is an art that requires careful consideration and attention to detail. To create headlines that grab readers' attention, you must understand your audience, research your topic thoroughly, and consider your tone and language carefully.

There are several proven strategies that you can use to come up with amazing headlines, such as using numbers, posing questions, using strong adjectives and verbs, and relying on the power of emotional triggers.

Also, experimenting with different headline styles and formats can help you find what works best for your audience and topic. For this purpose, you can use different tools to help you create the best headlines for your content.

You Can Share With Friends

Want Me To Send
These Directly To You?

Hey! I’m Alex, the Founder of Marketing Examined. I send these case studies to over 200k founders, marketers, and creators every week, straight to their inboxes. And if you want, I’ll send it your way too :)

But, I want to let you in on what I’m building here:

Vision: To create a world where the best growth marketing content is at your fingertips.

Mission: To help 5M people build successful businesses or elevate their careers through marketing.

My Promise: To send you case studies full of all-action playbooks to build your business or elevate your career.

Alex Garcia
Alex Garcia Signature