How to Build a Content Team in 2024

Software, agency, CPG, ecomm - it doesn’t matter which space you play in.

Great content will move the needle for your business.

But your content is only as good as the team behind it.

And there’s a few brands crushing the content game.

So we reverse engineered their strategy and a few roles/skills behind the teams so you can replicate their success.

Olipop: Ditch the Traditional Ad Playbook, Embrace Creators

Olipop ditched the old advertising playbook and went all-in on creator partnerships and organic TikTok content.

They brought on a creator, Sara Crane, to be the dedicated face of their brand.

Sarah didn't just create content, she embodied the brand.

She built a real, authentic connection with the audience that grew the account to 400k+ followers.

Nick Bare took the concept of founder-led content to a whole new level.

He didn't just create content about his brand, Bare Performance Nutrition – he made his fitness journey the central focus of the content.

And he has a dedicated production team capturing the day-to-day behind-the-scenes of his intense training and challenges.

Now, he’s built a following of 1.1 million subs on YouTube and annual revenue of $50M+.

Headspace treated YouTube as a growth engine to offer valuable freemium content that would attract users and ultimately drive app sign-ups.

They were strategic about:

This approach fueled their growth to nearly 700k subscribers.