2024 Social Media Tactics

Social media is the new battleground for attention.

Platforms like TikTok, Instagram, and YouTube are competing with streaming giants for your time.

This is where your content as a creator, or as a brand needs to live.

We've walked the walk.

After collectively growing 500k+ followers across different networks and helping dozens of new creators achieve five-figure growth, we’ve compiled our learnings.

This is how you can stay ahead of the curve and win on different platforms.

TikTok

You should diversify and experiment with a variety of formats and styles on TikTok.

By having a wide range of content styles, you're more likely to engage different segments of your audience and discover what resonates best.

This includes:

Longer videos (1+ minutes, with some 3-10 minutes)
Narrative-driven carousels with text
Mix in short videos that play into trends, audio, funny moments, and reactions
Greenscreen
Combination of all the tools at your disposal - talking to the camera, vlogs, grwm (get ready with me), etc.

Be personable, candid, and fun.

To create more content and increase followers/engagement, leverage replies on popular videos and introduce a regular series of content with recurring titles.

As a Brand

Approach it just like a creator.

Use the same mix of multiple styles and types, with recurring personalities driving the narrative.

Superline Wholesale is a clothing provider that has gone full creator personality.

Their TikTok content includes a mix of educational and entertaining interviews, reposts, green screens, funny videos around the office, and recurring series.

This is the gold standard for brand content.

If you use TikTok Shop, put it on the brand account separate from the primary creator, like the founder, so they can still be a full life-story creator, but tag the products enough to be a primary sales driver for the brand shop.

Instagram

For both creators and brands, Reels is still the best growth mechanism on Instagram. The sweet spot for Reels is 15-45 seconds, with the occasional 60-75-second video when you have an audience.

Before creating reels, decide on visual content vs. talking content, as the algorithm splits users based on style pretty concretely.

If you're creating talking content, make sure it's capable of moving with the sound off by always captioning.

If you create regular posts, make sure to feature a combination of images and videos, avoiding solo images.

Some new content ideas to accelerate your Instagram growth:

Meme carousels should be in your creative arsenal, as there is no greater shareable format than relatable content, and EVERY niche has room for expression.
- Adapt meme strategies to your own visuals and presentation style to create highly shareable content.
Sharing tweet screenshots or text blocks could boost shares but should only be done if it is extremely shareable.
Instagram's broadcast channel is a new feature that allows creators and brands to send messages directly to their followers.

The key to using broadcast channels effectively is to communicate in a fun, genuine way. Jordan Rogers has the best one I’ve seen.

YouTube

YouTube is the network we have the least experience with, but it's one we're focused on tackling in 2024.

This is the framework we're using to think about it:

YouTube is a home for story-driven brands that aren't afraid to make content as entertainment rather than promotion.

Here's the playbook:

1. Full-length + Shorts: The key is to create full-length videos while also posting short excerpts connected to that full-length video.

A brand executing on Shorts to long-form is Superline Wholesale.

2. Shorts: Post other relevant shorts and shorts-specific content. This works particularly well with higher production value and interview-driven content.

3. Engagement: The comment section is a conversation, like any other network, that should also drive in-video content, much like TikTok replies.

4. Consistency: Post multiple shorts a week and establish a long-form cadence to go with it.