By The End Of This, Tell Me Your Brand Doesn't Need A Social Show
Social media originated to help us share our lives. Connect with friends. Now it ripped your TV off the wall and replaced it with a phone in your hand. That's where attention goes. This evolution of content consumption is your opportunity to own mind share. But you need something that's bingable, habit-creating, and sets expectations. But here's the problem for most brands…
Brands Don't Know How To Create TV Networks
It's not easy. You need to be obsessed with content creation, content consumption, and the social landscape. Then understand where attention is headed and go there before others catch on. Then you need to understand the elements of a great social show. From how to test different concepts to then scalability, themes, formats, characters, sets, characters, length, etc. And it seems like a lot of work (it is) but the benefits are intangible…
There's a lot of benefits, but these 3 are the biggest opportunities...
It's not easy. You need to be obsessed with content creation, content consumption, and the social landscape. Then understand where attention is headed and go there before others catch on. Then you need to understand the elements of a great social show. From how to test different concepts to then scalability, themes, formats, characters, sets, characters, length, etc. And it seems like a lot of work (it is) but the benefits are intangible…
You're Wildly Early If You Build Now. You're Wildly Late If You Wait Another 6 Months.
Hear me out. Creators are the first to take swings and change the landscape. Brands follow much later. But brands are closing the gap between themselves and creators by creating ops and processes to test, approve, and ship much faster. What once took a brand a year to test is now completed in 2-3 months. And right now, creators are the ones creating these shows and the dedicated show pages. Brands are slowly following but quickly preparing. That gap is your opportunity. So, here's my pitch…
People Remember The Brands That Break The Rules.
The brands winning now are the brands that started on social early. They're the brands that ignored when everyone said social is a waste of time. That it wouldn't grow your brand. They ignored all that BS and knew it was the future. Those brands are winning. Those are the brands people now reference, study, and copy. This gap is your opportunity to be the next brand people reference, study, and copy. It's your opportunity to set a new standard in your category as competitors try to catchup. And us? We're the team that will make it happen.
